Τhe web platform Adthisway is the first of its kind tool that addresses the issues numerous companies, organizations, talents and contractors face in their attempts to network and interact. Firstly, Adthisway assists the companies’ marketing/pr/sponsorship/csr managers in their task to evaluate tons of advertising proposals from sporting/cultural/social/other organizations/media and talents in order to proceed in advertising in a selected shortlist of them. Secondly, Adthisway helps organizations (sporting, cultural, social organizations as well as media, regional authorities and any other organization) and talents (athletes, artists, influencers and any other talent) to present themselves to possibly interested companies seeking advertising opportunities. Thirdly, contractors that offer any kind of services to companies, organizations and talents (advertising agencies, media production companies, catering and any other contractor) are given the opportunity to network themselves with all parties. Also, with no charge, subscribers get the option to extract and download useful data, for reference, records or further use. Finally, with a pre-agreed fee, subscribers could get consultancy services in events management, media planning, marketing planning and other crucial business areas.
Adthisway is unique since it’s the first of its kind and the problem it solves is very important. An average middle-high level marketing/pr/csr/sponsorship officer receives hundreds of proposals per day. Thus, it’s normal that they can evaluate only a very small percentage of them, spending minimal time to only those that fit in their specifications. With Adthisway though they have a powerful tool, with which in just a few seconds they can filter the proposals according to their specifications and come up with a shortlist of proposals. Having in mind the facts that advertising market is global and that each country has thousands of national large companies and tens of thousands of local ones then one understands that sky is the limit!